The mock-up, the first step towards a successful mobile application
No need to develop a mobile application from scratch to see it work. With a mock-up, you can test it, improve the user experience, enrich it, correct its weaknesses. All at a lower cost and in a short time: no reason to refrain!
A mock-up is a prototype, a representation of the screens of a future app that allows you to click, to navigate from one to another, to discover the features, the colors and the interface. In short, to get an overall idea, before launching the development.
Creating a mock-up costs 4 times less than developing it.
The mock-up offers so many advantages that we have made it an essential part of our projects. In particular, modeling an app costs about four times less than developing it. In other words, it's better to correct a mock-up than code! It's also faster: the project will be finished sooner.
Above all, the mock-up makes it possible to create mobile applications that are well thought out, more ergonomic, more aesthetic and more useful. The apps market is very competitive: give yourself the means to make yours stand out from the crowd.
Define and optimize the user experience (UX design)
The first quality of an app is to offer a pleasant and intuitive user experience (UX design). The mock-up is the ideal tool to define this path: what is the first task proposed, then the second, the third, etc.? How to structure the screens and organize the navigation so that everything follows one another? Should certain tasks be simplified?
An example: this dietary monitoring app that allowed you to enter the details of your meals every day. To go back eight days, you had to scroll through the meals of the previous day, then the day before and so on. This defect was obvious on the model. We created a line of clickable buttons at the top of the screen, one for each day: access to the meals is immediate.
A concept that becomes concrete and visual (UI design)
A mock-up is the visualization of an idea. And we know that a picture is worth 1000 words. Also, after the UX design, we realize several versions of the interface, with their menus and colors (UI design), to allow the customer to project himself and make his choice. From that moment on, his app is no longer a simple concept: it exists, it is displayed, it lives. It can convince the decision-maker who holds the purse strings. It can test the model internally or with a community of users, and collect valuable feedback.
Cleaning up the functionalities
An app is adopted if it is useful. Hence, the importance of choosing its features carefully. In many projects, there are too many features at the beginning and the user may get lost. The mock-up allows you to distinguish what is essential, to highlight it on the home page and to prioritize everything else, or even eliminate the superfluous.
Enrich your app
A mock-up sometimes generates new (and excellent) feature ideas. Example: we made the UX/UI design of an escape games app whose interface was inspired by the Netflix one. An idea came up during the design workshop: "Why not highlight the game designers, as if they were film directors, and suggest other games by the same author? ». This feature was very much appreciated during the user tests.
It allows you to explore new avenues at a lower cost (remember: a quarter of the development cost!), even if you don't plan to make them, just to see how far you can push your app. Magical, isn't it?
A clear contract, projects well done
At Apparence, we make a model in about a month, at a rate of two or three iterations per week with our client: he follows his project very closely. When it is validated, the project progresses quickly and well. The client knows exactly what he is buying: no risk of bad surprises.
Our developers have a repository and, dare we say it, are more motivated: after a validated mock-up, there is little chance that they will be asked to review their copy !